Aberdevine

Aberdevine is a lingerie brand built on a simple idea: underwear that looks beautiful but works for real life. For the launch, I developed the visual brand strategy - how the product should look and feel in its first impression on the world. The creative leans into a tension at the heart of the brand: sexy for the wearer, not the audience, delicate but built for real life. Soft natural light, open landscapes, and an intimacy that feels effortless rather than staged.

A woman in cream-colored lace lingerie sits on a patterned blanket under a tree outdoors, with green trees and a blue sky in the background.

A woman standing in a field of purple flowers with her eyes closed, wearing a lace bralette and shorts, with her hands behind her head, against a backdrop of blue sky and distant rolling hills.

A woman smiling and wearing a wide-brimmed sunhat and black lace lingerie, standing in a field of tall grass with a partly cloudy sky.

PACKAGING

A pink box with black lace trim and the word 'ABERDEVINE' on it, alongside a card with a large black letter A, two yellow and black birds, and the website 'ABERDEVINE.COM' printed on it.

A woman in cream-colored lace lingerie standing outdoors with her back to the camera, showing her tattooed back and lace bra and panties against a bright blue sky.

Smiling woman with dark hair in a lace white bralette and high-waisted lace shorts, standing outdoors with arms raised behind her head and eyes closed, against a partly cloudy blue sky.

A woman with long, wavy hair standing in a field of tall grasses, wearing a light-colored lace nightgown, looking off into the distance with a calm expression, under a clear blue sky.

A woman with long blonde hair wearing a large straw hat and black lace crop top, smiling with her eyes closed, in an outdoor field under a clear blue sky.

A woman with dark wavy hair and a tan complexion standing in a field of tall dry grass under a clear blue sky, wearing a beige lace crop top and high-waisted blue jeans.