Close-up of the word "JOSHUA FRAY" in black outlined letters on a white background.
Black and white photo of JOSHUA FRAY, smiling and looking to the right, in front of wooden paneling.
Black and white photo of JOSHUA FRAY, smiling and looking to the right, in front of wooden paneling.

I'm Josh,

a Creative Director who's spent over a decade in UK startups and scaleups -

the kind of places where you build the brand, build the team, then roll your sleeves up and do the work alongside them. Currently at Wild, where I joined as the sole creative and built the team to twelve, leading the creative through rapid global growth and its acquisition by Unilever. Before Wild, I cut my teeth at Moo, Wonderbly and Popsa - always somewhere fast-moving, always somewhere where the work had to strategically work and convert. I lead from the front. If it needs doing, it gets done.