Bold yellow text spelling out "JOSHUA FRAY."

I build brands in places that move fast and don't want an agency on speed dial.

RECENT WORK

Paddington x Wild

Oranges, orange halves, and jam in a container labeled 'Wild,' with a decorative pink tin featuring Paddington Bear, all arranged on a white surface with a neutral background.

A marmalade-scented deodorant designed by a bear from Darkest Peru. Wild partnered with Paddington for a limited edition collaboration that leaned hard into nostalgia - a bespoke case designed in-house, a custom Orange Marmalade scent, and a full campaign shot at the Paddington Experience.

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EMMA RADUCANU x wild

Wild needed a brand ambassador who could do more than hold a product and smile. The answer was Emma Raducanu - and the pitch that won the deal was "Champions of Change”.

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Shelter

Shelter needed a campaign that would do more than raise awareness - they needed to lobby the government into action on the housing emergency. The answer was a 360 campaign built around a single demand: build social housing.

A young woman standing on a basketball court with a basketball hoop in the background, wearing a yellow and white striped long-sleeve shirt, black wide-leg pants, and checkered slip-on shoes.

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