Close-up of a colorful logo with the words "JOSHUA FRAY" in bold, yellow lettering with black outline.

Paddington x Wild

A marmalade-scented deodorant designed by a bear from Darkest Peru. Wild partnered with Paddington for a limited edition collaboration that leaned hard into nostalgia - a bespoke case designed in-house, a custom Orange Marmalade scent, and a full campaign shot at the Paddington Experience. The collab landed incremental main aisle placements in retailers and drove high engagement and purchase rates, with content built for every stage of the funnel from awareness through to conversion. "Please look after this deo."

A vintage payphone with a stack of grilled bread slices, marmalade jars, and marmalade-themed posters on a red wall, illuminated by warm lighting.

CAMPAIGN IMAGES

A pink Tin of Paddington Bear themed tiles, a boxed refill of Wild deodorant with orange marmalade scent, and a small container of Wild deodorant refill, placed on a wooden table in a hallway with a staircase and a mural of a cherry blossom tree on the wall.
A stack of sliced toasted bread, oranges, a blue mug filled with tea, a pink tin labeled 'Wild Paddington,' a small container of orange marmalade, a handwritten note, and various kitchen items in the background.

SOCIAL VIDEOS

MARKETING MATERIALS

Packaging of Wild Paddington natural refillable deodorant with orange marmalade scent, featuring pink tin with Paddington bear illustration, display of orange slices, and a jar of marmalade on a wooden surface
Packaging for Wild Paddington orange marmalade deodorant with an illustration of Paddington Bear on a pink container, surrounded by whole and sliced oranges, with promotional text about the scent and deodorant.
A pink tins of Wild Paddington deodorant, a small box of Wild deodorant refill orange marmalade, and promotional text on a background featuring a bedroom with a tree and wall art. The text highlights features like plastic-free refills, 98% natural ingredients, and 24-hour protection.
Advertisement for Wild Paddington personal care products, featuring a refillable deodorant case with Paddington Bear and orange marmalade scent, highlighting natural ingredients, eco-friendly refills, and a limited edition case with Paddington theme.