Text in bold orange font spelling "JOSHUA FRAS" on a black background.

ROALD DAHL

Wonderbly partnered with Roald Dahl to create "My Golden Ticket" - a personalised children's book that placed every child inside Willy Wonka's chocolate factory, complete with their own unique Wonka bar. I art directed and designed the campaign - a front page Metro ad, a 3D-animated launch film, and elements of the book itself. It became Wonderbly's most scrumptiously successful launch to date. Twangle Whizzing, indeed.

Close-up of a metallic container with turquoise and gold accents, placed on a beige textured surface, with a centered Wonka logo featuring a candy wrapped around a globe.

TVC

METRO AD

Campaign images and print design

Several colorful play or themed passes and rules sheets laid out on a white surface, including a VIP pass, and various instructions with illustrations.
Open magazine featuring a colorful advertisement for Sophia's Sangle Tazing Triumph candy, with a warning label about high sugar content.
A blue and yellow packet of Wonka Forget Me Nuts candy with text indicating it's a new memory melting flavor.
A collage of various colorful paper pieces, some with printed text, illustrations, notes, and sketches, attached to a wall, creating a busy, creative bulletin board.
Two young girls with blonde hair, one with two ponytails and the other with a top knot, are lying on a flat surface looking at an open magazine against a light blue background. One girl is wearing a red shirt.
A green and white package of ice cream with the words "My Golden Ticket" visible on the packaging, viewed through a copper magnifying glass.
A young girl with braided hair, wearing a yellow shirt, sitting cross-legged against a blue background, reading a colorful book titled "Golden Ticket."