Large yellow text that reads "JOSHUA FRAY" in a bold font.

Stacey Solomon x Wild

Wild partnered with Stacey Solomon for a year-long collaboration. A limited edition "Floral Whispers" scent, a bespoke packaging design, and a full campaign shot at her home. With only one day to shoot, the concept was built to be modular: interchangeable hooks, multiple problem-solution angles, and a laid-back, authentic aesthetic that felt true to Stacey's world. One shoot became a library of paid social cut-downs, upper funnel brand content and lower funnel UGC - all built to convert across paid, organic and CRM.

Advertisement for Wild floral whisper deodorant featuring a purple deodorant stick, pink flowers, a honey dipper, and a 'Wild' branded confession tag with a blue sky background.
A smiling woman with blonde hair using a green deodorant stick under her arm. Overlaid text says, "Soft, floral and pretty" and "Stacey Solomon".

TVC

SOCIAL VIDEOS

CAMPAIGN IMAGES

A woman with blonde hair smiling at a kitchen counter, wearing a pink cardigan and white top, with skincare products around her.
A spray of pink, peach, and yellow roses and blossoms floating in the sky with sunlight and clouds, featuring a purple Wila deodorant container and a small box of Wild floral whispers.

UGC VIDEOS

MARKETING MATERIALS

A promotional advertisement for Wild Floral Whispers scented products featuring Stacey Solomon. The ad showcases a woman holding a refillable deodorant case, surrounded by flowers, with text emphasizing natural ingredients, moisturizing, and reusable cases, and encouraging viewers to shop now.
Advertisement featuring a woman with long blonde hair smiling, sitting on a bed with floral pillows and a bouquet in the background. The ad promotes 'Wild Stacey Solomon Floral Whispers' limited edition deodorant refill, highlighting refillable, natural, and 24-hour protection.
A woman smiling and spray deodorant under her arm, with floral packaging of a perfume or deodorant product nearby. The background features a cozy indoor setting with blurred flowers and shelves. Text promotes Stacy Solomon's floral whispers deodorant.
Advertisement featuring Stacy Solomon smiling, promoting Wild Floral Whispers limited edition deodorant refill, with deodorant products and floral decorations in the background.