Wild Collabs

Wild's collaboration cases are some of the brand's biggest sellers - and they start with a simple idea: partner with brands people already love, and bring their fans along for the Wild ride. From Disney to Cath Kidston to Emma Bridgewater, each case is designed in-house with campaigns built to bring the world of each partnership to life. The strategy unlocks entirely new customer bases through fandom, with content that consistently drives high engagement and purchase rates.

Decorative display of Wild brand toiletries including a floral patterned container and a deodorant refill bottle, surrounded by pink and yellow flowers on mossy ground with a pink background.

Emma Bridgewater

campaign images

Bee products on a wooden surface surrounded by daisies and wildflowers with a blue sky background.
A white bottle of hand sanitizer with a blue pump, decorated with illustrations of bees and the word 'Wild' on it, placed on a piece of honeycomb. Several bees are flying around, and honey and pollen are scattered on a yellow background.
A woman with long brown hair and light skin is holding a container of deodorant under her armpit, surrounded by pink and purple flowers against a light blue background.
A floral display with pink and purple wildflowers surrounding a Wild deodorant refill and a blue floral-patterned tin container, set against a bright blue sky.

Cath Kidston
Marble Ditsy

MARKETING MATERIALS

Advertisement for Wild Cath Kidston refillable deodorant in a limited edition pink case with a floral design. Features natural ingredients and ingredients listed as tapioca starch, coconut oil, and shea butter.
Advertisement for Wild Cath Kidston Marble Ditsy Case with Wildflower Bloom scent, featuring a floral design on a blue case, flowers, a butterfly, and various product images.
Advertisement for Wild and Cath Kidston collaboration featuring Marble Ditsy Case, Wildflower Bloom scent, and Wild Deodorant Refill, with vibrant flowers and product images against a pastel background.
A young woman holds a bottle of Wildflower Bloom scented deodorant. She has her arm raised, showcasing her underarm. The background features a blue sky and pink flowers, highlighting a fresh and natural theme. The advertisement promotes a limited edition case and a new scent.
Product packaging for Wild Cath Kidston crafted with care deodorant, featuring a dark blue case with floral designs, pink flowers, a butterfly, a decorative green moss, and icons indicating 24-hour protection, 98% natural ingredients, and vegan cruelty-free formulation.

campaign images

Two blue floral-patterned thermos bottles with pink caps and a pink flower on a glass shelf, along with a pink brush, a white container holding a toothbrush, and some yellow and green decorative plant elements against a pink background.
A floral patterned tin of Cath Kidston Wild perfume surrounded by pink cosmos flowers, green moss, a blue orb, and a butterfly with brown and white wings against a pink background.

Cath Kidston Birds & Berries

marketing material

A pink background features a cosmetic product display with a decorative tin containing Wild Cath Kidston scent refills, a yellow Wild deodorant refill box, and highlighting features for unique case design, scent-sational refills, and being powered by nature.
Pink background with floral decorations. Display of Wild Cath Kidston deodorant and refill, labeled as natural and scented with wild sunflower. Text highlights the design and scent, emphasizing novelty.
An advertisement for Wild by Cath Kidston, featuring Bird and Berries scented deodorant and body wash products with a pink background, floral accents, and product images.
Packaging for Wild Summer Essentials limited edition case and deodorant refill, featuring floral and bird design, with a pink background and green leaves.

campaign images

A pink bird figurine sitting on a moss-covered tree branch with green leaves and pink berries. A decorative box labeled 'Wild Cath Kidston' with a floral and bird pattern is also on the branch.
A hand reaching to open a teal suitcase with a white tins containing birds and flowers on a pink background.

DISNEY

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